Founder and CEO of Courtiery private services platform and owner of XELERATE marketing agency. Over 13 years in marketing, IT, and business strategy — from launching startups to transforming large enterprises. I specialise in AI strategy, business process automation, IT product development, and marketing for the legal sector. I work as a partner: identifying growth opportunities and building systems that deliver measurable results.
Education
ДонНТУ
Програміст
2012 — 2014
Company employee
Courtiery
Засновник та CEO
2025 April — Present1 y 2 m
Створюємо найбільшу платформу приватних послуг в світі
Маркетингова агенція XELERATE
Засновник та CEO
2019 January — Present7 y 5 m
Маркетинг на основі даних. Ми про perfomance, CRO, BPO.
Yes, of course! This is an integral part of performance marketing. Contact me in my personal profile Courtiery, we will discuss it with you in more detail.
Yes, this is part of performance marketing. I configure analytical tools, help to consolidate all data flows into a single system and display them in a tabular format for analysis. Contact Courtiery, the manager will help you form an order, and I will help you resolve your issue.
Maksym Sukhov — Marketer, IT Entrepreneur & AI Strategist
Founder and CEO of Courtiery private services platform and owner of XELERATE marketing agency. Over 13 years in marketing, IT, and business strategy — from launching startups to transforming large enterprises. I work at the intersection of business, technology, and artificial intelligence: building systems that scale and products that grow.
What I do
My approach is never about delivering a service for its own sake. I always enter a project as a partner: I analyse the business model, identify growth opportunities, and build solutions that deliver measurable results. Marketing, IT development, AI automation, and business strategy are always a single integrated system — not a collection of isolated tools.
Areas of expertise
Marketing consulting & strategy
Marketing audit, positioning strategy, go-to-market, brand strategy, funnel design and full marketing systems for B2B and B2C businesses.
Business strategy & process optimisation
Business process audit, growth opportunity identification, KPI system design, process regulation and operational change implementation. I work with real metrics, not assumptions.
IT product & startup development
End-to-end development and support of IT products and startups: from idea and architecture through to launch and scaling. Product ownership, business analysis, technical implementation.
AI strategy & automation
From AI consulting and strategy development to complex technical implementation. Business process automation, AI tool integration, neural network development and custom AI solutions for business.
Marketing for the legal niche
Full-scale development for private legal professionals and law firms: lead generation, personal brand building, digital tools for client acquisition and retention, promotion on the Courtiery platform.
I practise data-driven marketing. Every engagement starts with understanding the business: its model, constraints, and potential. This allows me not just to fulfil a request, but to find a solution that works in real conditions and delivers results that exceed expectations.
Diagnosis
Analysis of current situation and business model
Identification of internal and external growth points
Definition of key metrics
Strategy
Solution development for the specific task
Benchmarking and competitive landscape analysis
Implementation roadmap design
Execution
Launch of marketing or IT tools
Process and automation setup
KPI-based results monitoring
Who I work with
1
B2B and B2C companies entering the market
4
IT startups and product teams
2
Businesses hitting growth ceilings
5
Companies implementing AI into their operations
3
Law firms and private legal professionals
6
Entrepreneurs who need a systematic marketing approach
What you will get
A clear understanding of your business growth opportunities
A marketing or IT system that runs without you
Measurable results in metrics, not just reports
A strategic partner, not just a contractor
A competitive technological edge through AI tools
Selected projects
My portfolio includes marketing and IT systems built for market leaders in manufacturing, distribution, and retail. One key case involved optimising the workflow of territory managers at a major manufacturer, reducing point-of-sale visit time from 60 to 10 minutes with no changes to the production process. The outcome was an Android mobile application rolled out across the entire network.
Answers to the most common questions about working together
How does the engagement begin?
With a diagnostic session — a free call or meeting where I get to understand the task, the business model, and the expected outcome. I then put together a proposal with a clear plan and success metrics.
Do you only work with large businesses?
No. I work with large companies (50+ people), small businesses, startups, and individual specialists — particularly in the legal sector. The scale of the challenge matters more than the size of the company.
What is AI automation and does it suit my business?
It means integrating artificial intelligence tools into business processes — from chatbots and automated funnels through to complex analytical and generative systems. It suits virtually any business with repetitive processes or a need to scale without proportionally growing the team.
How does marketing support for lawyers work?
I build a system: a Courtiery profile as a digital asset, lead generation through performance marketing, a content strategy, and personal brand development. The result is a consistent flow of clients without relying on word of mouth.
Can I order just one service, such as SEO or advertising?
Yes, but I always recommend starting with a short diagnostic to make sure the chosen service will genuinely solve the problem rather than just treating a symptom. This is free and takes no more than an hour.
If your business is hitting a ceiling — whether in marketing, technology, or operations — I will find the entry point and build a system that works. Leave a request: within an hour we will identify where your growth is hiding.